Home  › Social › Social Media

Facebook Promoted Page Likes: How to Get Started

  |  May 3, 2013   |  Comments

Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.

Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages.

Here's what you need to know about Promoted Page Likes ads:

  • Initially offered to U.S. businesses in December 2012.
  • These ads invite people to like an organization's official Page on Facebook.
  • Unlike the more sophisticated Facebook advertising, these are more accessible, beginner-type ads.
  • Promoted Page Likes is only available to Pages with a location and profile picture.
  • After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook.
  • Ad budgets are limited to the Facebook daily spend options.
  • Location targeting is limited to Facebook users in the city, state or country the Page location is set to.

Keep in mind, the daily budget set will run every day until it's stopped. From Facebook's help center:

"Your daily budget is the maximum amount you're willing to spend each day to promote your Page. For example, if you choose a $10 daily budget and run your promotion for 7 days, you'll be charged up to $70. Each day begins at midnight, so if you start your promotion at 8 p.m., your first day will only last 4 hours before your daily budget resets for the next, full 24-hour day."

Tips for the Facebook Promoted Page Like

Promoted Page Likes are really targeted toward the local business. In order to participate in the ad, the business's location needs to be set on the Facebook Page.

Some categories for Facebook Pages may not allow for a location to be set; for example, if your Page is categorized as a “website or blog.”

The location set for your Page can also affect how many potential Likes you receive with Promoted Page Likes. For example, here is the ad preview for a Facebook Page with a location set to Boulder, Colo.:


And here is an ad preview for that same Page with a location set to Denver:


Also keep in mind that because Facebook is creating the ad for the business, there's less control over the messaging. That means the content displayed in the ad is dynamically generated.

Setting Up the Facebook Promoted Page Like Ad

If your page is eligible for Promoted Page Likes, you'll see the option in the admin panel of your Facebook page. You can access it on the bottom left corner:

How to Access Facebook Promoted Page Like Ads

Then, do the following:

  • Choose the daily budget you wish to spend each day until you cancel the advertisement.
  • Choose the location of the users you wish to target.


And you're done! You can view the ads and their performance at any time in the Ads Manager area on Facebook.

This article was originally published on Search Engine Watch.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!


Jessica Lee

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?


    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...