Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages.
Here's what you need to know about Promoted Page Likes ads:
Keep in mind, the daily budget set will run every day until it's stopped. From Facebook's help center:
"Your daily budget is the maximum amount you're willing to spend each day to promote your Page. For example, if you choose a $10 daily budget and run your promotion for 7 days, you'll be charged up to $70. Each day begins at midnight, so if you start your promotion at 8 p.m., your first day will only last 4 hours before your daily budget resets for the next, full 24-hour day."
Promoted Page Likes are really targeted toward the local business. In order to participate in the ad, the business's location needs to be set on the Facebook Page.
Some categories for Facebook Pages may not allow for a location to be set; for example, if your Page is categorized as a “website or blog.”
The location set for your Page can also affect how many potential Likes you receive with Promoted Page Likes. For example, here is the ad preview for a Facebook Page with a location set to Boulder, Colo.:
And here is an ad preview for that same Page with a location set to Denver:
Also keep in mind that because Facebook is creating the ad for the business, there's less control over the messaging. That means the content displayed in the ad is dynamically generated.
If your page is eligible for Promoted Page Likes, you'll see the option in the admin panel of your Facebook page. You can access it on the bottom left corner:
Then, do the following:
And you're done! You can view the ads and their performance at any time in the Ads Manager area on Facebook.
This article was originally published on Search Engine Watch.
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
March 19, 2014