Home  › Media › Video
Melanie White

YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

  |  May 8, 2013   |  Comments

YouTube has released its first leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.

April’s list also features the first Spanish language ad with Nestle's Learning to Share, showing how brands are using YouTube to effectively reach the Hispanic market.

"The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," says Tara Levy, director Ads Marketing, YouTube. "April also saw the first non-English language ad to make the U.S. list, demonstrating the power of YouTube to engage any audience."

In order to produce the leaderboard, YouTube used an algorithm that factors in paid views, organic views, and view rate (how much of a video people choose to watch).

Watch the top 10 videos in most-viewed order below:

1. Evian: Baby&Me / The New Evian Film

 

2. Dove: Dove Real Beauty Sketches

 

3. Kmart: Ship My Pants

 

4. Pepsi: Pepsi Beyoncé "Mirrors" - Official 2013 video - #BeyHereNow

 

5. Old Spice: Old Spice | Watermelon

 

6. Activision: The Replacers - Official Call of Duty: Black Ops 2 Video

 

7. Old Spice: Old Spice | Shower

 

8. Sauza: Sauza Tequila - Make It With A Lifeguard

 

9. Kraft Foods: Rob Dyrdek Lunchables Uploaded Water Balloon

 

10. Nestlé: Nestlé® El Mejor Nido - Learning to Share

SES Chicago Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

RELATED READING

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. Over 50 Percent of Unique Email Opens Now Mobile
  2. In Marketing, Overwhelmed is the New Normal
  3. Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
  4. Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
  5. 5 PPC Iterations You Ignore at Your Peril

COMMENTS

UPCOMING EVENTS

WEBINARS

White Papers

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Incisive Interactive Marketing LLC. 2013 All rights reserved.  |  55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy

Accreditations:
Incisive Media - AOP Digital Publisher of the Year 2010 & 2013