YouTube has released its first leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than one month is Evian: Baby&Me / The New Evian Film.
April’s list also features the first Spanish language ad with Nestle's Learning to Share, showing how brands are using YouTube to effectively reach the Hispanic market.
"The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," says Tara Levy, director Ads Marketing, YouTube. "April also saw the first non-English language ad to make the U.S. list, demonstrating the power of YouTube to engage any audience."
In order to produce the leaderboard, YouTube used an algorithm that factors in paid views, organic views, and view rate (how much of a video people choose to watch).
Watch the top 10 videos in most-viewed order below:
1. Evian: Baby&Me / The New Evian Film
2. Dove: Dove Real Beauty Sketches
3. Kmart: Ship My Pants
4. Pepsi: Pepsi Beyoncé "Mirrors" - Official 2013 video - #BeyHereNow
5. Old Spice: Old Spice | Watermelon
6. Activision: The Replacers - Official Call of Duty: Black Ops 2 Video
7. Old Spice: Old Spice | Shower
8. Sauza: Sauza Tequila - Make It With A Lifeguard
9. Kraft Foods: Rob Dyrdek Lunchables Uploaded Water Balloon
10. Nestlé: Nestlé® El Mejor Nido - Learning to Share
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
March 19, 2014