Home  › Social › Social Media
Facebook EMEA vice president Nicola Mendelsohn

Facebook Appoints EMEA Chief Nicola Mendelsohn to Replace Joanna Shields

  |  May 8, 2013   |  Comments

Mendelsohn is likely to take up her role with the social networking giant in mid-June.

Facebook has appointed Nicola Mendelsohn as its European vice president, finally replacing Joanna Shields, who left the firm six months ago to lead the government's Tech City investment initiative.

Mendelsohn is one of the U.K.'s most successful businesswomen and is currently the executive chairman at advertising agency Karmarama, which she joined in April 2008.

She said: "Facebook's innovation in the way brands are putting people at the centre of the conversation is fascinating. I am very excited to be joining the team and I look forward to bringing my experience to Facebook."

Mendelsohn has recently stepped down as president of the advertising industry trade body Institute of Practitioners in Advertising, where she was the first female president in its 96-year history. She has since been appointed the chair of the Creative Industries Council, a joint forum between the government and creative industries.

Mendelsohn will be based in London, reporting to Facebook's vice president of Global Marketing Solutions, Carolyn Everson. The firm could not confirm her official start date, although said it was likely to be mid-June.

Everson said she was thrilled with the appointment of Mendelsohn: "She brings outstanding leadership and passion for what Facebook can do to become an indispensable partner for our clients and agencies throughout the region. It's testament to Facebook's innovative role in business and advertising that we're able to welcome a leader with such great experience."

Mendelsohn, a mother of four, will be working a four-day week with Facebook. Such a decision spurs the debate currently circulating the tech industry on how whether women should be entitled to flexible working arrangements and part-time work.

With the industry being traditionally male dominated and fast paced, Mendelsohn's decision will be welcome by those critical of Yahoo boss Marissa Meyer, who recently banned employees from working from home, a policy seen as an affront to working mothers.

Facebook's chief operating officer Sheryl Sandberg recently wrote a book encouraging women to adopt the same pace as men in the workplace.

This article was originally published on V3.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Rosalie Marshall

Rosalie Marshall is the special projects editor and chief reporter at V3. Previously she was a reporter for IT Week and channel editor for online television site LocalGov.tv. Rosalie covers government IT, business applications, IT skills, open source technology and social networks.


COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...