Yahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership.
Yahoo has been trying to exit its 10-year search deal with Microsoft in order to join forces with Google, according to reports.
Yahoo signed up to the Microsoft search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Under the terms of the deal Microsoft Bing powers Yahoo search, while Yahoo uses its solid relationship with advertisers to be the salesforce for both companies.
However a Bloomberg report said Yahoo chief executive Marissa Mayer has been trying to pull out of the agreement for almost a year, without success.
According to the report, Mayer has already met with her previous employer Google and agreed to enter an alternative search partnership if the Microsoft agreement can be concluded. The deal terms between Microsoft and Yahoo mean that the partnership can only be called off if either Microsoft closes Bing, or if Yahoo's revenue per search falls below 40 percent of Google's.
Mayer's predecessor Carol Bartz was responsible for forming the deal, which has not met expectations. For instance Yahoo has blamed prior drops in profits and economic woes on technical issues arising from the Microsoft search partnership.
Yahoo has declined to comment on this story, and the firm has also told our sister publication, V3, that it would not be able to discuss reports that it is in early stage talks to acquire Hulu, a video site.
This article was originally published on V3.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT