omnicom

VIDEO: An Interview With Omnicom Digital and Critical Mass

  |  May 9, 2013   |  Comments

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.

ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass. 

Nelson says that Omnicom is pushing its core-portfolio company's to become more digitally centric. "We are definitely seeing a digital acceleration... we are trying to do more media mix models," he says.

Wilkins talks about the success of a campaign launched by Critical Mass mid-last year. Following the reveal of the 2013 Nissan Pathfinder concept, the agency debuted a fully immersive experience of the vehicle’s interior, fueled by an innovative use of Microsoft’s Kinect for Windows technology.

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ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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