Home  › Media › Media Planning
cmo-test

AOL First Major Company to Certify Sales Staff With IAB Exam

  |  May 9, 2013   |  Comments

AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.

AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.

The exam tests team members' skills and knowledge for digital media advertising. According to AOL, the exam will keep its sales staff up to date with the ever-changing world of digital advertising. This marks the first widespread adoption of the test by a major company.

"AOL is dedicated to providing clients with the best digital advertising customer service, knowledge, and innovation. Customer service is a hallmark of AOL's business, and fundamental to building a long-term relationship with our clients," said AOL's head of sales strategy and operations Marta Martinez.

"By certifying all our sales employees and ensuring that they have a deep understanding of the interactive advertising platforms, technologies, and capabilities that impact the industry, we are demonstrating our dedication to our clients and staying ahead of the curve."

IAB's exams cover comprehension of the digital media advertising ecosystem. Subjects for the test include best ways to sell digital media, how to manage digital advertising campaigns, and how to analyze campaign performance.

The test is designed for salespeople with two to five years of experience in the field. IAB recommends that those who take the test already have a firm understanding of the digital advertising sales realm.

AOL marks the first major company to require its sales staff to take the test. Following the passing of the exam, AOL staff will be certificated by the IAB.

Non-AOL employees interested in taking the test can take it to get certified. The IAB charges $400 for IAB members and $500 for non-members.

"The digital advertising space is booming. With competition at an all-time high for talent in the digital advertising space, to recognize those who have attained the requisite skills and intelligence needed to succeed," said IAB VP of Training and Development Michael Theodore.

"The IAB Digital Media Sales Certification is the professional barometer that all digital media companies should aspire to, and we are thrilled that an industry leader like AOL has been so proactive about adopting it."

Image on home page via Shutterstock.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...