Home  › Media › Video

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

  |  May 10, 2013   |  Comments

YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Paid channels will become available to more qualifying partners in coming weeks.


The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January.

YouTube has been building a partner program since 2007 that enables content creators to earn revenue for their creativity. And these content creators have built a broad spectrum of channels that have made YouTube into a news, education, and entertainment destination that 1 billion people around the world visit monthly.

According to YouTube, there are more than 1 million channels generating revenue today, and one of the most frequent requests that the creators behind them make to YouTube is for more flexibility in monetizing and distributing content.

In response, YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month. Every channel has a 14-day free trial, and many offer discounted yearly rates.

For example, UFC fans can see classic fights, like a full version of their first event from UFC's new Select channel. And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year.

Click on paid channels for a list of the pilot channels in the program. Users who subscribe will be able to watch paid channels on a computer, phone, tablet, and TV. And YouTube hints that subscribers will soon be able to subscribe to channels from "more devices."

"This is just the beginning. We'll be rolling paid channels out more broadly in the coming weeks as a self-service feature for qualifying partners," according to the Official YouTube Blog . "And as new channels appear, we'll be making sure you can discover them, just as we've been helping you find and subscribe to all the channels you love across YouTube.

"Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit. You'll be hearing more from us, and them, as we get creator and user feedback and build out this exciting offering.

Content creators who are interested in building their own paid channel can fill out a sign up form.

While there are 53 channels in the Paid Channels pilot program, that's still an incredibly small percentage of the more than a million creators from over 30 countries around the world earning money from their YouTube videos. So, the vast majority of YouTube Partners are likely to continue monetizing their content with advertising.

That's why YouTube recently announced that the video-sharing website had hit the incredible milestone of 1 billion unique monthly visitors. The company also announced that more than 6 billion hours of video are watched on YouTube each month.

And that's why YouTube made this announcement at their Brandcast event for advertisers in New York. The amount of money to be made from advertising dwarfs the amount to be made from subscriptions. That event included a tribute to "Our YouTube Community."

Nevertheless, one-size does not fit all. So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content.

The cable TV industry offers a similar mix of paid and basic channels. And its worth noting that Nielsen says that YouTube reaches more U.S. adults ages 18-34 than any cable network.

This article was originally published on Search Engine Watch.


ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!


Greg Jarboe

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.




    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...