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Melanie White

AT&T's Cute Kids Are Back for Mother's Day

  |  May 10, 2013   |  Comments

Who hasn't watched those AT&T ads with the cutest kids saying the silliest things and not giggled and "awwwed" at the screen? Totally adorable, right?!

Well the popular campaign entitled, "It's Not Complicated," has been expanded in celebration of Mother's Day on Sunday. With a new execution from the creatives at BBDO, moderator Beck Bennett is back but is now asking the kids "Who gives the best hugs?" Watch the ad below for answers that are bound to leave you cooing.

The ad, which is again directed by Caviar's Jorma Taccone, will air today through to Mother's Day, and will also contain a digital component called "AT&T Mother's Day Card Maker" that lets individuals personalize an e-card that can be shared via social media sites such as Twitter and Facebook, or via email.

The video cards (with the ad incorporated) will end with the words: "To the best mom ever," and will be signed, "Love," followed by the given names provided by users.

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ABOUT THE AUTHOR

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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