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Study: Major Brands Cling to Instagram

  |  May 10, 2013   |  Comments

About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.

About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured.

Interbrand's Top 100 ranks the top global brands each year. Brands in the top 100 include Starbucks, Nike, and MTV. According to Simply Measured, those three brands also have over one million Instagram followers.

The study found that Nike was the most popular brand to use Instagram. Simply Measured found the firm had 1,315,051 followers. Nike's followers reportedly grew over 50 percent on a quarter-by-quarter basis.

MTV was the second most popular brand to use Instagram. The study found that MTV had 1,290,237 followers. The music channel's followers reportedly jumped 13 percent quarter-over-quarter.

Starbucks came in third for most popular brand on Instagram. Simply Measured found that the coffee shop had 1,205,752 Instagram followers. On a quarter-over-quarter basis the brand's amount of followers grew 12 percent.

Simply Measured reported that Instagram's integration with Facebook has led it to gain ground on competing social networks. According to the study, brands on Instagram have more followers than those on Pinterest.

The study found that 67 companies on Interbrand's Top 100 collectively had seven million followers. That is in comparison to the 76 Interbrand's Top 100 companies that use Pinterest for a collective total amount of less than 500,000 followers.

Simply Measured says the growth of Instagram by brands should mean the social network offers an ad platform in the near future.

"Instagram is gaining ground on other social networks, with more and more brands following the example of leaders on the network," said Simply Measured in its study.

"With 67 percent of these top brands already engaging with a combined audience of over seven million, and chasing down the rest of Instagram's 100 million active users, it's only a matter of time before the network integrates an ad platform."

Instagram and Facebook integration has also led to a variety of cross-user support. Simply Measured reported that there have been over two million likes, comments, and shares on Instagram photos since the two social networks integrated.

This month's study comes as part of Simply Measured's continued look into Instagram brand usage. Last February, the company released a similar Instagram study for last quarter.

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James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

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