ecommerce

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

  |  May 13, 2013   |  Comments

The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.

Desktop-based e-commerce sales were up 13 percent year-over-year in the first quarter of 2013, according to a recent report by comScore.

The comScore report found that retail e-commerce sales produced over $50 billion dollars last quarter. The study found that e-commerce sales have seen double-digit growth for 10 consecutive quarters. While growth this quarter was strong, comScore found that it was slightly down from the previous two quarters.

"The first quarter of 2013 was fairly strong for online retailers, with total e-commerce sales surpassing $50 billion for only the second time on record," said comScore Chairman Gian Fulgoni.

"While the year-over-year growth rate of 13 percent remained healthy, it was a point or two below that of the preceding quarters."

According to the report, sales growth was down one percentage point on a quarter-over-quarter basis. E-commerce sales growth was also reported to be down two percentage points since Q3 2012. Fulgoni surmised that the slowdown was caused by payroll tax increases, which took effect in 2013.

ComScore's report found that digital content and subscriptions, apparel, sport/fitness, consumer electronics, and consumer-packaged goods saw the greatest amount of e-commerce sales growth this quarter. The report shows that all categories saw over 20 percent growth year-over-year.

Overall, e-commerce sales were reported to account for over 10 percent of discretionary dollars spent. The percentage is the highest share ever recorded, according to comScore.

ComScore found that e-commerce sales will continue to progress for the rest of the year. However, the firm warns that one potential caveat for growth could be the government enactment of a state sales tax on all e-commerce sales.

The company says that the implementation of a potential e-commerce state sales tax would remove the web's price advantage and cause a slowdown in overall sales.

"As job growth continues and consumer sentiment remains positive, the outlook for e-commerce in 2013 remains bright," continued Fulgoni.

"One wild card is the possible enactment of legislation requiring state sales taxes to be collected on every e-commerce transaction - which would reduce the Internet's traditional price advantage and possibly dilute the channel's growth rate."

The U.S. Senate recently approved a proposal that makes it easier for states to implement sales tax on goods bought on the web. Officials in the U.S. House of Representatives are expected to vote on the bill later this year to see if it will be enacted.

Image on home page via Shutterstock.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

James is a freelance writer and editor. In addition to ClickZ, his work has appeared in publications like V3, The Commonwealth Club, CachedTech.com, and Shonen Jump magazine. He studied Journalism at Weber State University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs