This means you will be allowed to directly engage with your Facebook friends right from the search results. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.
The ability to directly interact by commenting on Facebook allows you to go from searching to doing, according to Bing. If you search for an event in your area and you have Facebook friends who are talking about attending, you can not only find that out easily with the Social Sidebar, but you can also join in the conversation without ever leaving the search experience.
Bing has been cultivating the Social Sidebar since introducing it last year. Here's a timeline of the Social Sidebar:
This article was originally published on Search Engine Watch.
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Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.
His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.
Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.