jenniferlopez-ctia-2

Jennifer Lopez Launches Viva Movil for Latino Audience

  |  May 24, 2013   |  Comments

Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless.

Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. Viva Movil, which is now live on its Facebook page and at getviva.com, will open its first retail store on June 15 in New York City, followed by other locations in Los Angeles and Miami.

Announcing her new venture at a Verizon Wireless press conference at CTIA Wireless in Las Vegas this week, Lopez says there are 52 million Latinos in the U.S. with a combined purchasing power of $1.2 trillion last year. "We are bicultural, bilingual, and increasingly U.S. born," she says.

If the U.S. Latino population were a standalone country it would be the 14th largest economy in the world, according to the chief creative officer and largest shareholder in the new venture.

"At the end of the day, the modern Latino needs to be served the way they serve the bottom line," she adds.

Verizon Wireless has no ownership stake in Viva Movil, but it will be the exclusive service and device provider, says Verizon COO and EVP Marni Walden. The brand, which is owned by Lopez, Moorehead Communications, and Brightstar, will act as an authorized dealer of sorts, but highly targeting its footprint and sales to the U.S. Latino audience.

Viva Movil is also selling devices and services directly on Facebook, which is a "first," according to Marcelo Claure, president and CEO of Brightstar, a mobile supply chain company that's also the largest Latino-owned company in the U.S.

"Viva Movil is the first social shopping experience for wireless," adds Lopez. Friends of Viva Movil customers will be able to see what devices they've bought or recommended and the entire purchase and activation process will occur inside the brand's Facebook page, she says.

Viva Movil plans to open at least 15 stores in cities with large Latino populations by the end of the year. Latinos represent 16.3 percent of the population today, according to data from the U.S. Census Bureau. But as Lopez pointed out on stage at CTIA earlier this week, Latinos are also the fastest growing segment of the population, a total audience that is expected to comprise 30 percent of the U.S. population by 2050.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Matt Kapko

Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at matt@kapko.co.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...