Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet.
You can see an example of what that looks like here:
Twitter explains the new feature:
Think of a Lead Generation Card as a landing page within a Tweet. This landing page is streamlined to let users effortlessly express interest, but its simplicity also makes lead generation more efficient for you. Best of all, you won’t need to change your existing lead generation workflow—you can feed lead data into your existing marketing automation or CRM system, such as Salesforce.com or other software.
The Lead Generation Card is the newest addition to the Twitter Cards markup, which attempts to make sharing content within Twitter more engaging.
Twitter reports early wins with Lead Gen, saying, "Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite."
For now, Lead Generation Cards are only available to Twitter's managed advertising clients, with the promise of opening it up to small and medium-sized businesses soon.
This article was originally published on Search Engine Watch.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
March 19, 2014