Home  › Media › Video
rush-hour-in-ireland

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

  |  May 31, 2013   |  Comments

Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want to understand when and how to use it to illustrate issues or demonstrate products more dramatically.

On the YouTube Creator Blog, Software Engineer Eron Steger has announced that "Slomo" has been added to YouTube's Enhancements tool and the Video Editor.

Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.

Why? The effect can be used to illustrate issues or demonstrate products more dramatically than videos shot at normal speed.

For example, a nonprofit building a global grassroots movement to solve the climate crisis can use a time lapse video (fast motion) to show "350 Days in the life of a retreating glacier" in just one minute and 11 seconds, as 350.org did with the retreating Mendenhall glacier near Juneau, Alaska.

Or as ClickZ's sister publication SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography contests on YouTube, supported by TrueView ads and Promoted Channels.

One of the winners was a short film by Jason Groepper titled, "A Ticket to Ride."

The Intel campaign, "A Momentary Lapse," resulted in the highest conversion rate from ad to response the team had ever seen, and was so successful that the team had to revise its original goals after targets were hit within 3 weeks.

In other words, when videographers or marketers shoot anything out of normal speed, they can get viewers to take a second look at even the most "normal" events.

As Steger observed, "Anyone who's seen a slow motion video of a dog drinking water, rubber bands breaking a watermelon, or footballs in faces knows the age-old proverb: slomo makes everything better."

So, YouTube has now let anyone make their own slomo videos.

To create a slomo video, videographers and marketers can visit either YouTube's Enhancements tool or its Video Editor and apply it to one of their existing videos.

According to Steger, "You'll get a smooth, slomo video that makes it look like it was filmed with a high-speed camera."

Here is an example of what Time's Square (normal speed) " looks like:

Now, here is what "Times Square (1/8th speed)" looks like:

rush-hour-in-irelandAlthough skeptical New Yorkers probably think the traffic in Times Square is always painfully slow, all they need to do is get stuck behind a flock of sheep on any of the country roads in Ireland to realize that "rush hour" can be painfully slow in the most surprising places.

So, videographers and marketers in communities of all sizes should experiment with slomo by turning their next video into an epic moment. And they may also want to check out the rest of the free Enhancement tools available to help them build a whole channel filled with awesome videos of any speed.

This article was originally published on Search Engine Watch.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Greg Jarboe

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...