Firm gives a rare glimpse into data centre selection processes
NICE: Google places customer data security as its number one criteria when selecting data centre sites to try and avoid the prying eyes of governments.
Many large technology firms, such as Google, Facebook and Apple, are rapidly growing their data centre locations to take advantage of benefits such as cool climates, access to power, and connectivity to major web hubs as user demand for their services rockets.
However, speaking at the DataCentres Europe conference on Thursday, Google programme manager for global infrastructure, Peter Jones, explained that privacy is still the overriding factor as the firm is wary of any regions where it cannot guarantee data control.
"The primary consideration is information privacy and security. Since we're dealing with customers' data this is a make or break criteria," he said. "Beyond that you have issues such as corruption and importing equipment as you go further down the list [of site criteria] but how we keep data secure is the headline issue."
Issues of data privacy are not simple, though, as Jones acknowledged, with policies differing across regions and nations, such as in the European Union.
This could change in the future, though, as the Data Protection Regulation makes its way into law. Ed Cooke, head of international data centre advisory at law firm Bird and Bird, said this could make it easier for firms like Google to operate across Europe.
"At the moment there are many variations across Europe but hopefully the new regulation will give a more consistent law implemented across the region," he said.
The issue of data centre site selection was raised on Wednesday at the event with one UK data centre owner arguing the creation of a hub within London for data centres is bad for businesses as it puts their data at risk.
This article was originally published on V3.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT