havas-mfg

Havas Strengthens Big Data Capabilities With Acquisition of MFG Labs

  |  June 6, 2013   |  Comments

Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.

Havas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengthen core data and analytics across its portfolio.

MFG Labs was founded in 2009 by a team of mathematicians (see article photo). Since then the company has established itself as a leader in its field using advanced mathematics and algorithms to build decision support solutions that make sense of Big Data.

Dominique Delport, global managing director of Havas Media Group, says: "As the data revolution continues there is no doubt that these guys are at the top of their field. Two years ago we identified their impressive capabilities in the social data world.

"The next stage for us was to make sure we were able to bring them into the group to reinforce our solid foundations in data and this driving force to integrate data and content is paying off well. With the increasing importance of consumer engagement platforms pushing brands beyond traditional media, the two disciplines are totally interconnected."

MFG is known for its "Mean Field Game" theory and its application to the world of finance and business. Recent clients include Warner Bros' digital strategy in France and the creation of its social relationship management programme, My Warner.

Pierre-Louis Lions, MFG co-founder comments: ”We join the Havas Media Group at a unique moment where quantitative methodologies and Big Data analytics are becoming the key to media performance. For an intrinsically quantitative and programmatic spirited team like us these are exciting times.”

The acquisition will enable MFG Labs to expand its services across Havas Media Group’s digital hubs, including the UK, US, Latin America and Asia Pacific.

MFG is the second data analytics firm recently bought by Havas Media. The acquisition, effective from today, follows the agency’s deal last month to buy ElisaDBI, with offices in the UK and Spain.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...