Home  › Media › Mobile
nielsen-smartphone-os

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

  |  June 7, 2013   |  Comments

A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.

A new study from Nielsen reveals that more than three out of five (61 percent) mobile subscribers in the U.S. owned a smartphone between March and May 2013. This is an increase of more than 10 percent from 2012.

Android came out as the top U.S. smartphone operating system by market share, with 53 percent of consumers opting for Android OS handsets during the March to May 2013 period. But Apple kept its lead as the top smartphone manufacturer in the U.S., with 40 percent of consumers owning iPhones, up 7 percentage points from 2012. BlackBerry came in a distant third for operating system with 3 percent, and Windows Phone came in fourth at 2 percent.

nielsen-smartphone-os
Image via Nielsen

Smartphone ownership is still highest among the younger generations, with Millennials accounting for 78 percent, and three out of four mobile users between the ages of 18 and 24 owning smartphones. Ownership was lowest among the 55-plus age group, but that number has almost doubled from 2012.

According to the Nielsen study, women make up the majority of smartphone owners in the U.S., with more than three out of five using one.

The study also found that smartphone usage varies by ethnicity. Asian Americans had the highest rate of smartphone ownership at 75 percent, while ownership increased among Caucasians the most over the past year.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...