A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.
A new study from Nielsen reveals that more than three out of five (61 percent) mobile subscribers in the U.S. owned a smartphone between March and May 2013. This is an increase of more than 10 percent from 2012.
Android came out as the top U.S. smartphone operating system by market share, with 53 percent of consumers opting for Android OS handsets during the March to May 2013 period. But Apple kept its lead as the top smartphone manufacturer in the U.S., with 40 percent of consumers owning iPhones, up 7 percentage points from 2012. BlackBerry came in a distant third for operating system with 3 percent, and Windows Phone came in fourth at 2 percent.
Image via Nielsen
Smartphone ownership is still highest among the younger generations, with Millennials accounting for 78 percent, and three out of four mobile users between the ages of 18 and 24 owning smartphones. Ownership was lowest among the 55-plus age group, but that number has almost doubled from 2012.
According to the Nielsen study, women make up the majority of smartphone owners in the U.S., with more than three out of five using one.
The study also found that smartphone usage varies by ethnicity. Asian Americans had the highest rate of smartphone ownership at 75 percent, while ownership increased among Caucasians the most over the past year.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT