The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features and create a custom solution that fits their needs.
Google Analytics revamped Content Experiments last summer. Now, nearly a year later, they've announced a new round of improvements, including API calls.
Last week, Google announced the launch of a specific API for Content Experiments. The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers to pick and choose from all the features available within Google Analytics Content Experiments and create a custom solution that fits their needs.
Several advantages include:
Does your web team use APIs to interact with Google Analytics? If your team will be using this, sound off in the comments below.
This article was originally published on Search Engine Watch.
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Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.
Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.
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