Marin Software has hired Matt Ackley as its chief marketing officer. The former product and marketing executive at eBay, Google, and others will oversee global marketing for the digital ad platform that integrates search, display, and social marketing into a single hub. The San Francisco-based company raised $105 million in an initial public offering in March, making it one of the first ad-tech businesses to go public.
"I find the overall growth of digital advertising fascinating. It isn't just a marketing sidepiece or complementary tactic anymore. Digital advertising is on track to become the largest piece of the marketing pie, particularly with the meteoric rise of mobile," Ackley writes in response to questions from ClickZ. "With the rise of digital advertising and the myriad of different channels it now encompasses - search, display, social, and mobile - the need for a central place to measure and optimize all of it is greater than ever."
Ackley adds that his experience running and building online marketing businesses and ad networks helped solidify his interest in Marin, its position in the market, and his desire to join the company. "Combine the level of talent at Marin with Marin's position in the market as an independent, third-party resource for digital advertisers and I would say those are Marin's biggest strengths. As the media landscape converges, Marin is at the center making sense of it all," he notes.
"Matt's hands-on experience at top Silicon Valley companies is unparalleled, and we're thrilled to welcome him to the Marin team," says Chris Lien, CEO of Marin Software. "As Marin continues to expand worldwide and meet the needs of global advertisers, Matt's expertise will prove invaluable in shaping the future of Marin."
Ackley sees his two primary responsibilities for his new role at Marin Software as: taking ownership of the company's marketing efforts and ensuring that it meets industry needs. "I expect the prominence and value of the Marin platform among digital advertisers to expand," he notes.
"One of the coolest aspects of digital marketing is the ability to track and measure its effect. I've always found this intriguing. While in the past tracing the initial contact down to a purchase and future purchases hasn't been completely possible, the technology available now gets digital advertising really close," adds Ackley. "I'm excited to see it unfold and its impact across the entire advertising industry."
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Matt Kapko has been writing about mobile since 2006, before it became cool. Based in Long Beach, CA, he has covered mobile entertainment, digital media, marketing, and advertising for several business media outlets. A former editor and reporter for RCR Wireless News, paidContent, and iMedia Connection, Matt is a regular freelance reporter for ClickZ. You can follow Matt on Twitter at @MattKapko or drop him a line at firstname.lastname@example.org.
March 19, 2014