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Barclaycard UK Rivals Groupon With New ‘Bespoke Offers’ Service

  |  June 12, 2013   |  Comments

New personalised shopping service from Barclaycard could save Britons up to £2,100 per household

Barclaycard UK has launched a social commerce service, which gives all customers access to over 5,000 special offers.

According to Barclaycard, the new personalized shopping service called Bespoke Offers, is free to all UK consumers- not just those using Barclaycard- and will save them money on the goods and services they buy every day. The company claims that the service could save the average UK household up to £2,100 every year.

Bespoke Offers will offer a range of pre-pay deals and money-off discounts for both larger brands and local independent businesses, via scannable codes and direct links to merchant websites.

Consumers are encouraged to visit the website and mobile app where they will be free to browse and purchase deals without registration. If customers then choose to register, they will be offered deals relating to their selected preferences and, if they agree, purchase history.

Some high street chains have already jumped on the Bespoke Offers’ bandwagon and special deals can be found for the likes of Tesco, Starbucks, Odeon and House of Fraser.

Other exclusive offers available include: 5 pence per liter off any fuel at Shell garages; A £10 Starbucks gift voucher for £5; and 25 percent off a £50 H Samuel gift voucher.

“Barclaycard has been in the business of helping consumers to make payments and retailers take payments since 1966. We see how much UK consumers are trying to squeeze more out of every pound and have unrivalled insight into UK shopping trends.

“With the market flooded with offer services and websites, today’s consumers are suffering from offer-fatigue and want a new kind of shopping experience that gives them what they want, where they want it. Our personalized service, based on selected preferences will bring a new level of experience, both to consumers and retailers. We can hopefully attract consumers who have tried other sites and been blasted with irrelevant offers, or people who tried it and have been put off in the past,” says Valerie Soranno-Keating, chief executive of Barclaycard.

Retailers who participate in the Bespoke Offers service will pay on a performance based basis. Of course the effectiveness of their deals will be continuously tracked, says Soranno-Keating.

Barclaycard will promote Bespoke Offers with a six-week integrated campaign, working alongside ad agency, BBH. Using the strapline, "For everyone, from Barclaycard", two 40-second TV ads featuring indie band Kaiser Chiefs and TV stylist Gok Wan, will present the service in action in a humorous manner.

In addition, digital elements such as homepage takeovers, search marketing and social media initiatives including ‘Bespoke Ballads’, (personalized ballads performed and recorded for Twitter users, each time ending with a deal relevant to their past tweets) will be used.

MoneySavingExpert.com deals analyst Deborah Heston says: "The current exclusives on Bespoke Offers look decent but we'll have to wait to see if it can beat the competition to bag some really cracking original offers."

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ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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