It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how many times a tweet has been favorited, the number of retweets, and how many replied a tweet received. While you might notice it on the fly, it can be hard for Twitter users to spot trends in their tweets, such as the type of content that is most popular with their followers.
To access the Twitter Analytics, simply go to ads.twitter.com and login with your Twitter account information. Click the Analytics link to see your Twitter stats for favorites, retweets and reply interactions.
The data can also be downloaded as a CSV file. The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third-party tool.
Hopefully Twitter will expand their analytics offerings. It would be great for Twitter to include even more information in their analytics, especially for marketers using Twitter for business.
It would be useful to know whether it is the same people retweeting and favoriting tweets, or if it is different people everytime. Knowing the overall reach of each tweet based on retweets would be helpful, such as knowing how many followers those retweets went to.
This will also have the added bonus that it will get more Twitter users familiar with their advertising, since you need to login to the ad platform in order to access analytics data. Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win for Twitter, particularly since Twitter has seemed to struggle a bit in getting advertisers on board with their fairly new ad system.
This article was originally published on Search Engine Watch.
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Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.
March 19, 2014