Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
The number of video ad views hit 15.8 billion, up from 13 billion last month, according to data released last Friday from the comScore Video Metrix.
Google Sites once again came in as the top online video content property with 154.5 million unique viewers (primarily driven by video consumption on YouTube), followed by Facebook with 60.4 million, AOL, Inc. with 53.8 million, VEVO with 52 million, and NDN with 46.5 million. Google Sites also generated the highest number of video content views during May at nearly 14 billion.
According to comScore, consumers watched 15.8 billion video ads in May. BrightRoll Platform ranked number one with 2.6 billion ad impressions, followed by Google Sites with close to 2.6 billion, LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4 billion, and TubeMogul Video Ad Platform with 1.2 billion.
Over six billion minutes of video ads were viewed during the month. BrightRoll Platform had the highest duration of video ads at 1.3 billion minutes, while Hulu delivered the highest frequency of video ads to its viewers with an average of 71. Video ads reached 53 percent of the total U.S. population an average of 96 times during the month.
Video music channel VEVO held the top position for unique video viewers with 50.2 million. Fullscreen came in second with 36.5 million viewers, followed by Maker Studios Inc. with 32.4 million, Warner Music with 32 million, and ZEFR with 27.5 million.
According to comScore's study, 84.8 percent of the U.S. Internet audience viewed online video in May. The average length of an online video was reported to be 5.6 minutes long, while the average length of an online video ad was 0.4 minutes. Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing video online.
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March 19, 2014