The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram.
Clothing retailer Forever 21 has added an interactive digital fashion experience to its website and is asking shoppers to contribute content.
The platform, 21st Street, launched June 18. The brand calls it an "interactive fashion and street style shopping source."
Accessible via a tab on Forever 21's website, 21st Street includes images with clothing and accessories and the tab "I want it all!" which pulls up online shopping options and allows users to select colors and sizes and add their selections to their Forever 21 shopping bags.
There's also a feed that displays the latest posts on Instagram. Forever 21 has 1.3 million followers on Instagram as of Tuesday.
According to Forever 21, 21st Street "encapsulates inspiration, street style and shopping." Further, the brand says the experience will incorporate Forever 21's social channels, which also include Pinterest, Facebook, Twitter, and Tumblr.
The 21st Street tab also includes links to Forever 21's Now Blog and #F21xMe, a social sharing portal that Forever 21 says allows fans to "wear and share their best F21 outfits on Instagram" with the chance to be featured on 21st Street themselves.
In order to participate, fans must upload a Forever 21 outfit on Instagram with the tags @Forever21 and #F21xMe.
A Forever 21 rep was not available to comment.
As of Tuesday, Forever 21 has 8.3 million Facebook fans and 1.1 million followers on Twitter.
According to Forever 21's website, the brand "has been chosen as one of the top three teen shopping brands nationwide."
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015