Forever 21 Debuts Interactive Web Fashion Feature
The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram.
The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram.
Clothing retailer Forever 21 has added an interactive digital fashion experience to its website and is asking shoppers to contribute content.
The platform, 21st Street, launched June 18. The brand calls it an “interactive fashion and street style shopping source.”
Accessible via a tab on Forever 21’s website, 21st Street includes images with clothing and accessories and the tab “I want it all!” which pulls up online shopping options and allows users to select colors and sizes and add their selections to their Forever 21 shopping bags.
There’s also a feed that displays the latest posts on Instagram. Forever 21 has 1.3 million followers on Instagram as of Tuesday.
According to Forever 21, 21st Street “encapsulates inspiration, street style and shopping.” Further, the brand says the experience will incorporate Forever 21’s social channels, which also include Pinterest, Facebook, Twitter, and Tumblr.
The 21st Street tab also includes links to Forever 21’s Now Blog and #F21xMe, a social sharing portal that Forever 21 says allows fans to “wear and share their best F21 outfits on Instagram” with the chance to be featured on 21st Street themselves.
In order to participate, fans must upload a Forever 21 outfit on Instagram with the tags @Forever21 and #F21xMe.
A Forever 21 rep was not available to comment.
As of Tuesday, Forever 21 has 8.3 million Facebook fans and 1.1 million followers on Twitter.
According to Forever 21’s website, the brand “has been chosen as one of the top three teen shopping brands nationwide.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View article60% of users discovered products through Instagram and have been more open to purchasing them. Here are some stats, tips, and tools to maximize your I...
View articleWith more than 700 million monthly active users, businesses are paying more attention to Instagram than ever before. In fact, the photo-centric servic...
View articleIt's been a year since Instagram launched Stories, its Snapchat-inspired feature for publishing ephemeral content. One year on, who is the victor of t...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleWhen Facebook purchased Instagram for $1 billion in 2012, skeptics questioned whether the world's largest social network would ever recoup its investm...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleSnapchat started as a simple messaging app that made the idea of ephemeral messages into a trend among social platforms. Read More...
View article