The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram.
Clothing retailer Forever 21 has added an interactive digital fashion experience to its website and is asking shoppers to contribute content.
The platform, 21st Street, launched June 18. The brand calls it an "interactive fashion and street style shopping source."
Accessible via a tab on Forever 21's website, 21st Street includes images with clothing and accessories and the tab "I want it all!" which pulls up online shopping options and allows users to select colors and sizes and add their selections to their Forever 21 shopping bags.
There's also a feed that displays the latest posts on Instagram. Forever 21 has 1.3 million followers on Instagram as of Tuesday.
According to Forever 21, 21st Street "encapsulates inspiration, street style and shopping." Further, the brand says the experience will incorporate Forever 21's social channels, which also include Pinterest, Facebook, Twitter, and Tumblr.
The 21st Street tab also includes links to Forever 21's Now Blog and #F21xMe, a social sharing portal that Forever 21 says allows fans to "wear and share their best F21 outfits on Instagram" with the chance to be featured on 21st Street themselves.
In order to participate, fans must upload a Forever 21 outfit on Instagram with the tags @Forever21 and #F21xMe.
A Forever 21 rep was not available to comment.
As of Tuesday, Forever 21 has 8.3 million Facebook fans and 1.1 million followers on Twitter.
According to Forever 21's website, the brand "has been chosen as one of the top three teen shopping brands nationwide."
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT