Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.
Twitter has bought local discovery app Spindle in a move to bolster its product lineup.
Spindle made the announcement with a post on its blog, where it confirmed that it would be "sunsetting" its current service in order to prepare for its move to Twitter's San Francisco office.
Spindle, available on iOS in parts of the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.
It allows users to receive push notifications when businesses they are particularly interested in make a post, or when a topic or product they like is mentioned locally. It also gives them the ability to post directly to social networks from within the app.
Use cases the company suggests include Groupon-style special offer notifications and last-minute cancellation suggestions.
Spindle's blog post outlined the reasons behind the buyout:
Every time we've experimented and looked beyond local discovery, we've been amazed by the breadth and quality of content shared on Twitter," the post stated. "By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what's happening around you.
This article was originally published on Search Engine Watch.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT