Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.
Twitter has bought local discovery app Spindle in a move to bolster its product lineup.
Spindle made the announcement with a post on its blog, where it confirmed that it would be "sunsetting" its current service in order to prepare for its move to Twitter's San Francisco office.
Spindle, available on iOS in parts of the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.
It allows users to receive push notifications when businesses they are particularly interested in make a post, or when a topic or product they like is mentioned locally. It also gives them the ability to post directly to social networks from within the app.
Use cases the company suggests include Groupon-style special offer notifications and last-minute cancellation suggestions.
Spindle's blog post outlined the reasons behind the buyout:
Every time we've experimented and looked beyond local discovery, we've been amazed by the breadth and quality of content shared on Twitter," the post stated. "By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what's happening around you.
This article was originally published on Search Engine Watch.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.