Home  › Marketing › Strategies
Twitter Logo

Twitter Buys Spindle, Targeting Local Businesses

  |  June 24, 2013   |  Comments

Twitter has bought local discovery app Spindle. Spindle, available on iOS in the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.

Twitter has bought local discovery app Spindle in a move to bolster its product lineup.

Spindle made the announcement with a post on its blog, where it confirmed that it would be "sunsetting" its current service in order to prepare for its move to Twitter's San Francisco office.

Spindle, available on iOS in parts of the U.S., describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.

It allows users to receive push notifications when businesses they are particularly interested in make a post, or when a topic or product they like is mentioned locally. It also gives them the ability to post directly to social networks from within the app.

Use cases the company suggests include Groupon-style special offer notifications and last-minute cancellation suggestions.

Spindle's blog post outlined the reasons behind the buyout:

Every time we've experimented and looked beyond local discovery, we've been amazed by the breadth and quality of content shared on Twitter," the post stated. "By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what's happening around you.

This article was originally published on Search Engine Watch.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Michael Passingham

Michael Passingham joined V3 as a reporter in June 2013. Prior to working at V3, Michael spent time at computing magazine PC Pro. Michael covers IT skills, social media, tech startups and also produces V3's video content.

View Michael's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...