online-campaign-ratings

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

  |  June 27, 2013   |  Comments

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K., in what it's calling a "solution to deliver true multi-screen advertising measurement."

The Nielsen Cross-Platform Campaign Ratings solution was launched in the U.S. last October. The goal of Campaign Ratings is to find out who saw an ad campaign both online and on TV. According to Nielsen, about 5,000 campaigns have been measured using Nielsen's Online Campaign Ratings.

In the U.K. the service combines Nielsen Online Campaign Ratings with television data from the Broadcasters' Audience Research Board (BARB). The measurements look at reach, frequency, gross rating points, unique audience, and impressions at a daily level.

Trials are starting with advertisers such as Unilever and Mondelez International (formerly Kraft Foods); agencies such as Universal McCann London, Aegis, and Omnicom Media Group; and publishers and ad networks such as Adap.tv.

Derek Luddem, Mondelez International's area media manager for the U.K., Ireland, and Nordics, explains the company's interest in the service, in the press release: "Crucial for all advertisers is an understanding of how people use media within their lives, and more specifically how online and TV complement each other, which is an important route to best maximising the benefits of each."

Nielsen Managing Director of Media in the U.K. James Oates says in the press release, "More and more consumers are living platform-agnostic lives, and the advertising world needs to adapt to that. Creating a way to reach, measure and monetise inventory across screens and platforms advances the industry towards the high-calibre, seamless standard that can provide new opportunities for advertisers, agencies and publishers - allowing a mutual exchange of value between buyer and seller. Nielsen Cross-Platform Campaign Ratings is an exciting step forward in helping them further understand the impact of their campaigns, wherever they run - across platforms and markets around the world."

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...