online-campaign-ratings

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

  |  June 27, 2013   |  Comments

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K.

Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K., in what it's calling a "solution to deliver true multi-screen advertising measurement."

The Nielsen Cross-Platform Campaign Ratings solution was launched in the U.S. last October. The goal of Campaign Ratings is to find out who saw an ad campaign both online and on TV. According to Nielsen, about 5,000 campaigns have been measured using Nielsen's Online Campaign Ratings.

In the U.K. the service combines Nielsen Online Campaign Ratings with television data from the Broadcasters' Audience Research Board (BARB). The measurements look at reach, frequency, gross rating points, unique audience, and impressions at a daily level.

Trials are starting with advertisers such as Unilever and Mondelez International (formerly Kraft Foods); agencies such as Universal McCann London, Aegis, and Omnicom Media Group; and publishers and ad networks such as Adap.tv.

Derek Luddem, Mondelez International's area media manager for the U.K., Ireland, and Nordics, explains the company's interest in the service, in the press release: "Crucial for all advertisers is an understanding of how people use media within their lives, and more specifically how online and TV complement each other, which is an important route to best maximising the benefits of each."

Nielsen Managing Director of Media in the U.K. James Oates says in the press release, "More and more consumers are living platform-agnostic lives, and the advertising world needs to adapt to that. Creating a way to reach, measure and monetise inventory across screens and platforms advances the industry towards the high-calibre, seamless standard that can provide new opportunities for advertisers, agencies and publishers - allowing a mutual exchange of value between buyer and seller. Nielsen Cross-Platform Campaign Ratings is an exciting step forward in helping them further understand the impact of their campaigns, wherever they run - across platforms and markets around the world."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...