Home  › Media › Video
skype-cannes

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development

  |  June 27, 2013   |  Comments

ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions.

ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising, who discusses the “tremendous growth” of Skype since its acquisition by Microsoft in October 2011. According to McMurchy, more than 300 million people now use the online video calling service every month, with 8 billion hours of calls made each year.

“Microsoft is folding Skype into a lot of its other products so that it’s able to drive even more new users and more new use…. For example, we will soon bring together Skype with our enterprise product, Lync, and we believe that we will see a lot of continuing momentum as we do that work,” says McMurchy.

Concurrently, Skype is still actively working on its native advertising offering. In November 2012, the company announced plans to incorporate interactive display and video ads that will have the ability to turn calls into a more social and relevant branded experience, using Skype’s own interface.

While the initial plan was to begin rolling this out at the beginning of 2013, McMurchy says that the company has been focusing its efforts on its standard offering and making sure that it is up to scratch. Now that this has been completed, it will concentrate on its native offering.

“The native opportunity is a really exciting one. We are deeply interested and energized in it, and it has been the center of a lot of our conversations that we have been having with brands,” notes McMurchy.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...