mastercard-cannes

Cannes 2013 Video: MasterCard Captures Priceless Moments

  |  June 28, 2013   |  Comments

MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city with its launch of "Priceless Cannes."

MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city with its launch of "Priceless Cannes."

Priceless Cannes, an extension of MasterCard's "Priceless Cities" program, was developed in partnership with ad agency R/GA. The campaign allowed attendees to share the priceless moments they discovered during their festival experience by posting on Instagram and Twitter using the #PricelessCannes hashtag. Their posts were then used to create the PricelessCannes.com online guide and some participants were even lucky enough to win exclusive VIP experiences.

Carlos Fonseca, senior vice president/group head strategy, planning, and analytics, worldwide marketing at MasterCard, talks to ClickZ about Priceless Cities. He also discusses some of the challenges that the credit card brand faces in marketing to a globally diverse audience.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...