MasterCard was at Cannes Lions in full force this year as it helped attendees from across the globe discover the best local experiences in the city with its launch of "Priceless Cannes."
Priceless Cannes, an extension of MasterCard's "Priceless Cities" program, was developed in partnership with ad agency R/GA. The campaign allowed attendees to share the priceless moments they discovered during their festival experience by posting on Instagram and Twitter using the #PricelessCannes hashtag. Their posts were then used to create the PricelessCannes.com online guide and some participants were even lucky enough to win exclusive VIP experiences.
Carlos Fonseca, senior vice president/group head strategy, planning, and analytics, worldwide marketing at MasterCard, talks to ClickZ about Priceless Cities. He also discusses some of the challenges that the credit card brand faces in marketing to a globally diverse audience.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).
In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.
March 19, 2014