ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how the company is constantly innovating to connect with its consumers.
ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how the company is constantly innovating to connect with its consumers.
“The beauty of this week has been being able to see all the great work that’s been developed around the world, to see some of the new ideas that are coming through from a creative standpoint, but also getting to sit down with people from all over – different creative agencies, different media agencies, different media properties – and really see what’s new and different and coming forth in the next year,” says Goldberg.
GE is hyper-focused on innovation, and is trying to push the brand forward, telling its message in unique ways. “Innovation’s a broad topic and it allows us to experiment, if you will, so playing with different digital channels, different social channels, really pushing the envelope on what are different creative opportunities that are unexpected from a brand like GE,” says Goldberg.
One of GE’s mantras has been that technology is everywhere. “Digitally, one of the things that we’re trying to explore is [how] to tell a broad story about our technology being everywhere, but also how brilliant our technology is because we make the big machines but then we also understand the data that’s coming off the machines, and it’s just the natural environment in the digital space to tell that,” continues Goldberg.
GE has created a number of different programs to connect with its audience, including the Wonderground app, an online and mobile gaming program that allows consumers to discover where GE’s products are in the world.
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
Whitepaper|Analyzing Customer Data
Winning the Data Game: Digital Analytics Tactics for Media Groups
5y
Winning the Data Game: Digital Analytics Tactics f...
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
Whitepaper|Digital Marketing
Learning to win the talent war: how digital marketing can develop its people
2y
Learning to win the talent war: how digital market...
This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consisten...
Seven questions agencies should be asking prospective clients
8yMike O'Brien
Seven questions agencies should be asking prospect...
In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
Cannes Coverage: Four mobile ad announcements from Facebook
8yMike O'Brien
Cannes Coverage: Four mobile ad announcements from...
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...
Thinking beyond the headset: 3 ways brands can utilize virtual reality
8yYuyu Chen
Thinking beyond the headset: 3 ways brands can uti...
Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...
Interpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...
ClickZ Live Chicago: What are the big trends to look out for in 2016?
8yMelanie White
ClickZ Live Chicago: What are the big trends to lo...
An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...