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Search Ads Account for 52.8% of World's Mobile Ad Revenue in 2012

  |  July 10, 2013   |  Comments

Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau. The report showed mobile ad revenue grew 82.8 percent in 2012 to $8.9 billion, up from $5.3 billion in 2011.

Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The report showed mobile ad revenue grew 82.8 percent in 2012 to a total of $8.9 billion. This is up from $5.3 billion in 2011.

The study looked at mobile advertising types such as search, display, and messaging. Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide.

Following behind was display advertising accounting for 38.7 percent of global mobile revenue and messaging at 8.5 percent.

global-mobile-ad-revenue-share-by-format-iab-2013

So which parts of the world saw the most monetary gain from mobile ads in 2012? The Asia-Pacific region was the leader, claiming approximately 40 percent of the world’s mobile ad revenue. In a near-tie was North America at 39.8 percent.

global-mobile-advertising-revenue-share-by-region-iab-2013

And North America experienced a 111 percent growth in mobile ad revenue in 2012, according to IAB, with search ads being a key driver of that growth:

mobile-search-ad-revenue-2011-vs-2012-iab

The IAB cited several factors that contributed to overall global growth in 2012:

"Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G penetration, more time spent on mobile devices and better advertising monetization through targeting ad inventory consolidation."

How did mobile ad revenue stack up against all Internet ad revenue in the U.S. in 2012? According to a recent report, IAB showed mobile accounted for 9 percent of the total online ad revenue.

ad-formats-full-year-2012-iab

For more information and specific stats for other areas of the world including Latin America, Europe, the Middle East and Africa, check out the study here.

This article was originally published on Search Engine Watch.

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ABOUT THE AUTHOR

Jessica Lee

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

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