Home  › Media › Video
instagram-embed-modal

Instagram Now Lets You Embed Photos and Videos Across the Web

  |  July 11, 2013   |  Comments

The embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public content on Instagram.

Instagram announced a new way for users to share their content with the ability to embed both photos and videos across the web. In an announcement, Instagram reps said this has been one of the most-requested features since the launch of video on Instagram. With the new feature, users can embed Instagram content with just a couple clicks.

instagram-embed-modal

The announcement highlighted the possibilities of this new feature for brands:

  • A sports publication can take you behind the scenes at a game with videos or photos from the athletes.
  • A news organization can provide a real-time view into a breaking news event.
  • A magazine can bring their readers behind the scenes at a fashion show or Hollywood event.

The embed feature ensures the owner of the content is properly attributed on the embedded content by Instagram username, and clicking on the Instagram logo brings users to the owner's Instagram account.

For those who have privacy settings on their content, Instagram said nothing will change. This feature is only available to those with public settings on photos and videos.

More than 16 billion photos have been shared on Instagram, and with this latest announcement, there's likely to be many more.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Jessica Lee

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...