The embed feature could be promising for brands by allowing content to be more discoverable. The feature is only available to those with public content on Instagram.
Instagram announced a new way for users to share their content with the ability to embed both photos and videos across the web. In an announcement, Instagram reps said this has been one of the most-requested features since the launch of video on Instagram. With the new feature, users can embed Instagram content with just a couple clicks.
The announcement highlighted the possibilities of this new feature for brands:
The embed feature ensures the owner of the content is properly attributed on the embedded content by Instagram username, and clicking on the Instagram logo brings users to the owner's Instagram account.
For those who have privacy settings on their content, Instagram said nothing will change. This feature is only available to those with public settings on photos and videos.
More than 16 billion photos have been shared on Instagram, and with this latest announcement, there's likely to be many more.
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Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.
Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.
Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.
IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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