Home  › Search › SEO
Google Overall Algorithm

2013 Search Ranking Factors Survey Results From Moz

  |  July 12, 2013   |  Comments

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider.

Google Overall Algorithm

Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn't the full survey data, it does have a lot of interesting information to consider when you're optimizing websites for search engines.

Moz uses search correlations in order to make estimates as to what is being used for Google's ranking algorithm, based upon features on higher ranking sites versus ones that are lower ranking. They used over 14,000 keywords from Google AdWords across multiple categories then use of keywords to extract the top 50 organic search results in June, post Penguin 2.0.

One interesting correlation was that despite SEOs knowing that over optimization of keyword anchor text could be problematic and a sign of spamming, they found that the correlations for exact match and partial match was fairly high. But not surprisingly, the SEOs surveyed believed that diversity in anchor text, including both branded and nonbranded terms, was more important than the number of links themselves.

Moz also looked at on page keywords and not surprisingly found a very high correlation of those keywords in body text, title, meta-description and H1 tags. Likewise, the SEOs surveyed believed that including keywords in both the title and on page are important factors.

Moz also discovered that rankings of exact match domains (i.e., Keyword1keyword2.com) has declined over the past year, although the correlation is still high. While having the keywords in the domain name was extremely important many years ago, SEOs have definitely shied away from exact match keywords in favor of partial match domains or branded URLs.

The look Moz took at social signals and its correlation with ranking factors is important. Google +1's came out ahead of Facebook shares and tweets for correlated factors, although the surveyed SEOs did not believe that social signals are very important to Google search algorithm.

Their last look at ranking factors was in 2011, when they were still known as SEOmoz.

The full survey will be released by Moz in a few weeks.

This article was originally published on Search Engine Watch.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jennifer Slegg

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...