Home  › Marketing › Strategies
archie-comics-app

Archie Comics to Offer Ad-Sponsored Digital Comics

  |  July 15, 2013   |  Comments

The publisher's partnership with Tapjoy will enable fans to earn credits to access digital comics.

Mass market comic book publisher Archie Comics, digital content distributor iVerse, and mobile advertising and monetization platform Tapjoy have teamed up to offer fans a new way to read digital comics for free.

Starting July 18, the Archie Comics app, which is available on iTunes and Google Play, will integrate the Tapjoy Mobile Value Exchange model in which consumers engage with advertisements to earn virtual rewards. By watching a video, taking a survey, or engaging with an ad, Archie readers will earn credits to unlock more than 2,000 comics via the Archie Comics app.

According to the Archie website, the Archie Comics app has over 11 million downloads and 650 pages of content.

Tapjoy says Archie is also the first comic book publisher to release digital comics the same day as the print editions.

An Archie rep did not respond to a request for comment.

"We're thrilled to partner with Tapjoy and embrace a new way for our consumers to get the comics they love," said Jon Goldwater, Archie Comics publisher and co-CEO, in a prepared statement. "Making our great content catalog available through a new free-to-own model establishes a new opportunity for how people read comics and will bring even more fans to the Archie universe."

According to Tapjoy, the new digital offering marks a shift in how publishers make premium content more widely available to consumers. It says Archie Comics will be the first digital comic publisher to utilize virtual rewards and the Mobile Value Exchange model to enable consumers to buy digital comics.

Tapjoy says it helps app developers and publishers monetize different types of mobile apps including games, movies, books, videos, and text messaging apps. It says this partnership expands its developer network in the publishing space and opens the door for further types of content publishers to offer their content to fans.

According to its website, Archie Comics has sold 1.5 billion comics to date and publishes in a dozen languages.

In addition to Archie, characters include Betty, Veronica, and Jughead.

What's more, Archie is asking fans to take sides between "best frenemies Veronica and Betty, who have been fighting over Archie for over 70 years" with #TeamBetty or #TeamVeronica on Facebook, Twitter, and Google+. The effort promotes collections of Team Betty and Team Veronica digital exclusives, as well as a collection of both digital offerings and more than 100 pages of bonus content in Betty VS. Veronica, which will be released on July 19.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...