Home  › Marketing › Strategies
baidu

Baidu Launches International Marketing Efforts

  |  October 12, 2011   |  Comments   |  

Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and a Twitter account to start following people in the search industry.

By Frank Watson

Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new website – Baidu International – and a Twitter account to start following people in the search industry.

The Twitter profile states it is "Baidu International, the trading name of China Search Int (CSI), a Baidu partner focused on helping companies access consumers through advertising on Baidu."

Last month the company branched out to Egypt and Thailand, in addition to their presence in China and Japan. Now it appears they are reaching further abroad, looking to get advertisers to buy paid search and "Brand Zone" advertising.

The site's Product and Services page explains the two. The Brand Zone looks to be similar to the banner ads above the results pages prevalent on early search engines. It could be interesting to see if these spots garner high click-through rates, given they charge by click.

The site explains:

"Brand Zone offers a unique opportunity for brands to advertise in China with Baidu. Brand Zone allows an advertiser to bid on certain, core brand related keywords, and when a consumer searches for these words, both text and graphical advertising units are served.

This ad-unit controls the top of the search results page and delivers huge brand impact and a significant increase in click traffic.

The only equivalent to this on other search engines would be returning multiple paid and natural results at the top of Google, along with a graphical advertisement when a consumer searched for your brand/products. The results are truly amazing. Search for major brands such as BMW, Mercedes, Hilton, Chanel and others and see the power of this ad-unit."

CSI is smart reaching out to search people to make them aware of the new venture. There are 1.3 billion people in China and according to the site with China's growing economic prosperity an "estimated 160 million Chinese consumers have already purchased products online. This number is projected to grow exponentially as online access becomes even more widespread in the coming years".

If you are marketing internationally this new site could be worth a look.

This article was originally published Oct. 6, 2011 on SearchEngineWatch.com.

Tags:

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Guest

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Resources

Jobs