Possible Worldwide Names Managing Director, Greater China

WPP Digital agency recruits Eric Wong from TBWA Group's IntegerChina.

Possible Worldwide, a WPP Digital company, today named Eric Wong to the position of managing director, Greater China. Based in the agency’s Shanghai office, he will be responsible for leading agency operations across Greater China.

Before joining Possible, Wong served as managing director of TBWA Group’s IntegerChina agency where he launched the firm’s presence in the China market. Over three years, he is credited with growing the business from a staff of two to a staff of 30. Clients there included Wrigley, Pepsi, Levi’s, P&G, Snickers, 7 Up, Doritos, and Carrefour.

Previously, Wong was group account director at TBWA Group’s TequilaChina where he led customer relationship management and integrated marketing campaigns for clients Chivas Regal 12, Haagen-Dazs, PIOMBO (Zegna Group), and TNT Worldwide.

In an appointment in the U.K., Possible World named Deborah Womack to the role of senior director, relationship marketing in the London office. She will serve as a lead in the firm’s relationship marketing practice. Womack previously worked at digital agency LBi where she was UK CRM practice director.

“Both Eric and Deborah have shown superlative ability in helping brands achieve outsized results by creating programs and experiences that engage consumers on a fun, useful and memorable level,” said Trevor Kaufman, global CEO of Possible Worldwide, in a prepared statement.

In February 2011, WPP merged four of its digital agencies – Schematic, Bridge Worldwide, BLUE, and Quasar – under the new name, Possible Worldwide. Headquartered in New York, Possible operates 19 offices worldwide, with major operations in London, Shanghai, Delhi, Singapore, São Paulo, Dubai, Los Angeles, Cincinnati, and Nairobi.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource