Home  › Asia
eric-wong

Possible Worldwide Names Managing Director, Greater China

  |  December 15, 2011   |  Comments

WPP Digital agency recruits Eric Wong from TBWA Group's Integer\China.

Possible Worldwide, a WPP Digital company, today named Eric Wong to the position of managing director, Greater China. Based in the agency's Shanghai office, he will be responsible for leading agency operations across Greater China.

Before joining Possible, Wong served as managing director of TBWA Group's Integer\China agency where he launched the firm's presence in the China market. Over three years, he is credited with growing the business from a staff of two to a staff of 30. Clients there included Wrigley, Pepsi, Levi's, P&G, Snickers, 7 Up, Doritos, and Carrefour.

Previously, Wong was group account director at TBWA Group's Tequila\China where he led customer relationship management and integrated marketing campaigns for clients Chivas Regal 12, Haagen-Dazs, PIOMBO (Zegna Group), and TNT Worldwide.

In an appointment in the U.K., Possible World named Deborah Womack to the role of senior director, relationship marketing in the London office. She will serve as a lead in the firm's relationship marketing practice. Womack previously worked at digital agency LBi where she was UK CRM practice director.

"Both Eric and Deborah have shown superlative ability in helping brands achieve outsized results by creating programs and experiences that engage consumers on a fun, useful and memorable level," said Trevor Kaufman, global CEO of Possible Worldwide, in a prepared statement.

In February 2011, WPP merged four of its digital agencies - Schematic, Bridge Worldwide, BLUE, and Quasar - under the new name, Possible Worldwide. Headquartered in New York, Possible operates 19 offices worldwide, with major operations in London, Shanghai, Delhi, Singapore, São Paulo, Dubai, Los Angeles, Cincinnati, and Nairobi.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Guest

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...