Home  › Marketing › Strategies
dumb

Even in China, 'Dumb Ways to Die' Goes Viral [Infographic]

  |  November 30, 2012   |  Comments   |  

A catchy tune, offbeat humor, and cartoon characters take over the Internet world.

In less than two weeks, Australia's Melbourne Train video to promote safety has gone viral on the Internet, attracting more than 28 million views on YouTube.

In China, despite YouTube being blocked in the country, Chinese netizens have also caught on the viral fever with more than 337,000 posts on Weibo to discuss the online video known in Chinese as 笨笨的死法 or 蠢蠢的死法, according to social media monitoring firm Meltwater.

The infographic (below) measures the social channels based on public posts on Facebook, Twitter, forums, and blogs. Meltwater has omitted YouTube stats due to the limitation of measuring the geography of users.

Created by McCann Australia, "Dumb Ways to Die" attracted eyeballs across continents from the United States to China and Singapore.

Timeline of "Dumb Ways to Die":

Within 24 hours of launch: Song reached Top 10 chart of iTunes.

48 hours later: Ranked number six on the singer/songwriter category on global iTunes chart.

Within a week: Generated 15 million views.

Subscribe to ClickZ Asia to receive your weekly dose of the region's latest trends, tips, and insights straight to your inbox.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...