Our goal is to serve you, as marketers in Asia Pacific, with the most up-to-date insights and best practices about digital marketing and advertising.
Everyday, something new is happening in the digital and increasingly social marketing world.
Consider these recent developments in online advertising and marketing:
It's a challenge trying to keep up with breaking news, let alone make sense of it.
Because of that, Incisive Media's ClickZ Asia launches today. Our goal is to serve you, as marketers in Asia Pacific, with the most up-to-date insights and best practices about marketing and advertising trends and provide perspective on the quickly evolving landscape in a wide range of disciplines - search, analytics, media planning and buying, social media, and mobile marketing.
A key feature of ClickZ Asia, like our sister site in the United States, will be our Experts columns, written by and for marketers. So far, more than 20 leading interactive marketing practitioners in the region are committed to discussing trends, sharing best practices, and more.
"As our Asian based customers continue to grow their online advertising and marketing budgets and our global customers ramp up their investments in Asia, I would like them all to know that we will be there to support them much like we do in the United States and Europe," said Matt McGowan, publisher and head of Incisive Media, U.S. "Coupled with the launch of SES Hong Kong, the first of many conferences in Asia, we strive to be their first choice for keeping up with this ever changing and evolving industry and to helping to educate and train their teams. "
ClickZ Asia is headed up by Adaline Lau, a business journalist experienced in covering the marketing and broadcast TV industries in Asia Pacific. She will recruit and oversee the Experts contributors and will report and write in depth news reports, case studies, and features.
The Experts contributors include:
In search marketing, columnists will explore topics as varied as the role of search in integrated media planning, how to use search as business intelligence tools, targeting specific markets using keywords and search engine optimisation, and what brands should do to manage their reputation in China's search results.
In upcoming social media columns, look for experts to explain how to plan a location-based advertising strategy, learn about opportunities in social gaming advertising, and review methods to ensure your social marketing campaign generates bottom line return.
For mobile marketing, stay tuned for tips on how best to maximise iPad's features to enhance the app experience, ways to incorporate mobile marketing elements in the video user experience and how to maximise your ads on the mobile app and Web.
Other columns will examine the 10 golden rules of email marketing in China, privacy and best practices in email marketing, how to create value from online traffic surge in publishing, what should your boss know about analytics, ingredients of successful integrated campaigns and much more.
In addition to ClickZ Asia Experts, expect more than just headlines from the news team. We'll provide analysis and case studies from the region including a repository of data and trends related to the online industry in Asia Pacific.
In fulfilling our mission to help interactive marketers do their jobs better, with your support, we hope to build a community that champions digital marketing in the region.
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