A link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12.
Four years after actor Ashton Kutcher became the first Twitter user to acquire one million followers, his latest film has hit another social milestone: In what could mark a new way to promote movies, the Open Road Films biopic "Jobs" says it's the first to debut a trailer on Instagram.
Posted on the film's Facebook page and Twitter feed on July 12 with the hashtags #JobsInstagramTrailer and #JobsMovie and later #InstagramTrailer, the film's Instagram debut is an abbreviated edition of the full-length version, which can be found on the movie website, as well as YouTube:
As of July 16, the Instagram trailer had more than 1,400 likes.
The movie premieres August 16. According to Open Road, Jobs focuses on Apple co-founder Steve Jobs' career from 1971 to 2001. It stars Kutcher as Jobs, as well as Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.
An Open Road rep did not respond to a request for comment.
Also on Monday 16th, the film had 38,000 Facebook likes and 5,600 Twitter followers.
Video on Instagram was introduced June 20.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014