Home  › Marketing › Strategies
jobs-instagram

Kutcher's Steve Jobs Biopic Boasts First Instagram Trailer

  |  July 16, 2013   |  Comments

A link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12.

Four years after actor Ashton Kutcher became the first Twitter user to acquire one million followers, his latest film has hit another social milestone: In what could mark a new way to promote movies, the Open Road Films biopic "Jobs" says it's the first to debut a trailer on Instagram.

Posted on the film's Facebook page and Twitter feed on July 12 with the hashtags #JobsInstagramTrailer and #JobsMovie and later #InstagramTrailer, the film's Instagram debut is an abbreviated edition of the full-length version, which can be found on the movie website, as well as YouTube:

As of July 16, the Instagram trailer had more than 1,400 likes.

The movie premieres August 16. According to Open Road, Jobs focuses on Apple co-founder Steve Jobs' career from 1971 to 2001. It stars Kutcher as Jobs, as well as Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.

An Open Road rep did not respond to a request for comment.

Also on Monday 16th, the film had 38,000 Facebook likes and 5,600 Twitter followers.

Video on Instagram was introduced June 20.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...