Home  › Marketing › Strategies
jobs-instagram

Kutcher's Steve Jobs Biopic Boasts First Instagram Trailer

  |  July 16, 2013   |  Comments

A link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12.

Four years after actor Ashton Kutcher became the first Twitter user to acquire one million followers, his latest film has hit another social milestone: In what could mark a new way to promote movies, the Open Road Films biopic "Jobs" says it's the first to debut a trailer on Instagram.

Posted on the film's Facebook page and Twitter feed on July 12 with the hashtags #JobsInstagramTrailer and #JobsMovie and later #InstagramTrailer, the film's Instagram debut is an abbreviated edition of the full-length version, which can be found on the movie website, as well as YouTube:

As of July 16, the Instagram trailer had more than 1,400 likes.

The movie premieres August 16. According to Open Road, Jobs focuses on Apple co-founder Steve Jobs' career from 1971 to 2001. It stars Kutcher as Jobs, as well as Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.

An Open Road rep did not respond to a request for comment.

Also on Monday 16th, the film had 38,000 Facebook likes and 5,600 Twitter followers.

Video on Instagram was introduced June 20.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...