Home  › Marketing › Strategies
adbrain-logo

Industry Veterans Launch Adbrain With $1.5M - Taykey Also Receives Funding

  |  July 17, 2013   |  Comments

Adbrain is building a platform it says will enable customers to track users across devices and deliver more targeted messages. Advertising channel, Taykey, has also received funding.

Adbrain, a start-up building a transparent, real-time, multi-screen ad platform, has launched with $1.5 million in seed capital.

Notion Capital led the round. Nick Hynes, chief executive and co-founder of independent mobile marketing agency Somo; Sacha Carton, a media and technology entrepreneur of Ogmenta and Ad Pepper Media; and Tobin Ireland, global board member of the Mobile Marketing Association and a former senior executive at Vodafone, BSkyB and AOL, also participated. Additional investors include Anil Hansjee of Google, IDG Ventures, Shazam and Lionhead, as well as technology investor Chris Mairs of Metaswitch Networks.

Proceeds will be used to build an advertising platform that will let customers track users across different devices and to advertise to them in a consistent manner. Adbrain says its users will be able to create, manage and optimize campaigns in real time, delivering what it says will be more targeted and meaningful messages.

The mobile advertising functions of its platform will be available in Autumn 2013. Its multi-screen capabilities will follow in early 2014.

Adbrain says its mission is to "tear away the veil separating advertiser and audience, allowing brands to gain insight into how consumers engage across different devices."

According to Adbrain, the Adbrain Engine creates a single customer profile by modeling billions of rich desktop, mobile and tablet data sets and its platform will incorporate intelligent, data-driven real-time bidding functionality.

"Our mission is to help brands connect the screens so they can better understand their customers across all devices," said Gareth Davies, co-founder and CEO of Adbrain, in a prepared statement. "We're helping advertisers realize the link in behavior between mobile and desktop technology so they can regain control and deploy more efficient, targeted campaigns that deliver more meaningful interactions with their customers."

Jos White, partner at Notion Capital, added, "The mobile advertising industry is set for explosive growth in the coming years as the market catches up with the levels of usage. But there is a distinct lack of innovation and transparency in the market. We think this is an opportunity that Adbrain can take full advantage of with a great team and a compelling vision based on big data across multiple devices."

Adbrain is based in New York and London.

In other funding news, topical advertising channel Taykey said it raised $6 million in a third round of funding.

Tenaya Capital joined existing investors Sequoia Capital, Softbank Capital and Marker. All existing investors participated.

Taykey says proceeds will support the company's growth.

The company has raised $17 million to date.

Taykey says its mission is to make brands more real-time by delivering ads based on what is topical for their audiences.

"Taykey is creating a new channel for advertising to enable brands to be agile and responsive to what their audience is paying attention to in real time," said Douglas Leone, general partner of Sequoia Capital, in a prepared statement. "Their revenue and talent growth in the last year proves the market's desire for topical advertising."

Taykey founder and chief executive Amit Avner added, "As we approach profitability this year, we determined that the time was right to take a small investment to enable us to expand our personnel and fuel even more rapid growth in the near term."

New hires include Adam Klee, who joins as vice president of media operations, and Carmit Tevet-Kuzy, who joins as vice president of finance.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...