A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. The number of video ad views was over 20 billion, up from 15.8 billion last month.
Primarily thanks to YouTube, Google Sites once again ranked as the number one online video content property with 158.3 million unique viewers. Facebook came in second with 61.6 million viewers, followed by AOL with 51 million, VEVO with 49.3 million, and Microsoft Sites with 46.8 million. Google Sites generated the highest number of video content views during June at nearly 15.7 billion; it also had the highest average engagement of the top 10 properties.
According to comScore, Americans viewed a record 20 billion video ads in the month of June. Google Sites ranked number one with 3.3 billion ad impressions, followed by LiveRail.com with 2.4 billion, BrightRoll Platform with 2.4 billion, Adap.TV with 2.2 billion, and Specific Media with 1.5 billion.
Over 7.5 billion minutes of video ads were viewed during the month. BrightRoll Platform had the highest duration of video ads with 1.2 billion minutes, while Hulu delivered by far the highest frequency of video ads to viewers with an average of 73 times during June.
A look at the top YouTube partner channels ranked by unique video viewers in June revealed that video music channel VEVO held the top position with 47.5 million viewers. Fullscreen came in second with 34.3 million viewers, followed by Maker Studios Inc. with 28.8 million, Warner Music with 28.4 million, and ZEFR with 26.5 million.
According to comScore's study, 85.2 percent of the U.S. Internet audience viewed online video in June. The average length of an online content video was 5.3 minutes, and the average online video ad was 0.4 minutes. Video ads made up 31 percent of all videos viewed and 3 percent of all minutes spent watching video online.
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Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
March 19, 2014