The iOS update sports an overhauled interface with new discovery features. But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen.
After launching an overhauled Maps 2.0 app for Android last week, Google has announced an updated app for iOS devices, including a dedicated design for the iPad.
As with the Android release, the iOS update sports an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type.
Google has also enhanced navigation features in the update, which aims to help users navigate around traffic.
But more importantly for Apple tablet users, the updated app has been specially designed so all the above features work better and more intuitively on a bigger screen.
"A dedicated tablet design brings all the features of Google Maps, including Street View, to a larger screen, which makes exploring the world from the comfort of your living room engaging and fun. Go from the Colosseum to your local pizza joint in just a few taps," Google said in a blog post.
Indoor mapping has also been added to the app to allow navigation around areas such as airports, shopping centers, and transit stations.
"The app now also allows users to see reports of problems on the road that you can tap to see incident details. While on the road, Google Maps will also alert you if a better route becomes available and reroute you to your destination faster."
As well as the new navigation and exploration tools, Google's Maps update also added the Zagat five star rating system that gives users a quicker read on how others have rated places like restaurants, bars, and cafes.
"For an expert's opinion, the Zagat badge of excellence and curated lists are integrated into search results so you can quickly spot the very best places," Google explained.
However, as part of the rollout of the new app, Google said last week that it will drop its Latitude tool next month, and will retire it from older versions August 9.
Other features that Google dropped into the update included an "offline maps" tool, creating "OK Maps" instead, which grants users access to maps offline by entering them into the search box when viewing the area they want for later.
The My Maps functionality is also not supported in Google's new Maps app release, but Google promised that the feature will return in future versions of the app.
This article was originally published on Search Engine Watch.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Lee joined as a reporter on The INQUIRER in April 2012.
Prior to working at The INQUIRER, Lee was sponsored by the NCTJ to do a multimedia journalism course in London. After completing placements at local magazines and newspapers in both print and online he wrote for an online gaming news website, and it was here where his love for technology grew.
Lee's main coverage areas include processors, internet security, PCs, laptops and tablet news and reviews.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014