AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions.
AdGooroo has conducted a study revealing that Google reports make it difficult for advertisers to monitor ad position or total Product Listing Ads (PLAs) impressions.
The study uncovered the top 20 brands for US- based PLAs from ad impressions during March to May 2013. Not surprisingly, the big-name brands were aggressively targeting potential shoppers through PLAs with Walmart holding the No. 1 position, according to the study.
AdGooroo estimated in the three-month study that PLAs made up nearly 6 percent of all AdWords PPC ad impressions. Of the Top 20 brands AdGooroo examined, it found some were more dedicated to PLAs than others.
"Eight of the top 20 advertisers actually had more PLA impressions than text ad impressions during the period. Most of these PLA devotees are smaller, relative newcomers like Etsy and soap.com, suggesting that PLAs may be a viable alternative to text ads for smaller players to gain visibility and clicks. At the same time, two large, traditional retail brands, Staples and Toys R Us, also managed to display more PLA than traditional PPC text ads."
AdGoroo drilled down further by showing what percentage of total AdWords ads were PLAs by category:
If you're new to PLAs and interested in learning more, check out this article on how to maximize return with PLAs.
This article was originally published on Search Engine Watch.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Early Bird Rates expire May 29. Register today and save!
Jessica Lee is the founder of bizbuzzcontent, a boutique content services company that offers quality content creation services and content strategy consulting.
Since 2005, Jessica has been in the business of content and communications, with the past seven years focused on the Web marketing space.
Prior to launching bizbuzzcontent, Jessica was responsible for content strategy, development, and marketing for Bruce Clay Inc. - a global SEO firm, where she served small businesses and Fortune 500 clients.
Jessica has a bachelor's in communications and public relations from San Diego State University.
She contributed to the book Search Engine Optimization All-in-One for Dummies second edition, and her writing is featured in an active college textbook, Reading and Writing About Contemporary Issues.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT