Home  › Stats › Ad Industry Metrics › Ad Spend
nielsen-global-ad-spend

Nielsen: Global Ad Spend Slowly Rebounding

  |  July 19, 2013   |  Comments

Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.

Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.

The report shows that ad spend has dropped in Europe, remained stagnant in North America, and marginally increased in the Middle East, Africa, Latin America, and Asia-Pacific. In the Middle East and Africa spending grew by 2.9 percent during the first quarter of 2013, continuing the recovery from the advertising decline early last year. But the region has also been affected by the political unrest in Egypt, which has always been one of the largest markets for the region. Ad spend has declined by 20 percent in the country.

nielsen-global-ad-spend

Source: Nielsen Global AdView Pulse report

Latin America saw growth of 11.9 percent during Q1, and spending grew in all countries in the region.

Asia-Pacific also saw growth in ad expenditures, with 5.8 percent in Q1. The top performers in the region were China, Indonesia, and the Philippines, which all saw around 20 percent growth. Japan was the only country in the region where ad spend decreased.

With the ongoing economic troubles in Europe, ad spend continues to decline. The report speculates that it is unlikely that Europe will recover from its economic challenges any time soon.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...