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Geek Chic Hits YouTube

  |  July 24, 2013   |  Comments

‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry.

Let’s be honest, who isn't guilty of suffering from a bit of the case of the inner geek? I know that I certainly do! Fear no more, YouTube is giving us the opportunity to release our beloved internal gremlin and is setting aside a week of spotlighted geek-themed programming.

‘Geek Week’ will officially take place from August 4- 10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry.

“From Game of Thrones and The Big Bang Theory to Harry Potter and The Avengers, geek culture is everywhere, attracting and connecting ever-expanding audiences. Today's obsession with all-things-geek has sparked a global community on YouTube, enabling fans around the world to express their love of superheroes, comics, gaming, science and sci-fi.

“With more than half of our top 20 non-music channels dedicated to geek culture, YouTube has become a top destination for fans everywhere to create, share and watch geek content.” says Danielle Tiedt, chief marketing officer at YouTube.

The seven-day celebration will be broken down by themed days in an effort to cater to niche audiences. These include:

Blockbuster Sunday: A celebration of the iconic characters, movies and shows that define geek culture - plus a spotlight on the best original YouTube sci-fi, fantasy and animation. Hosted by FreddieW.

Global Geekery Monday: Anime from Tokyo, comic-book heroes from Delhi and a celebration of Doctor Who. Explore geek culture from around the world. Hosted by YOMYOMF.

Brainiac Tuesday: Science, education and knowledge channels that make YouTube the world's biggest platform for learning. Hosted by Veritasium and The Spangler Effect.

Super Wednesday: From hilarious parodies to real-life super-powers, explore superheroes, the supernatural and the super-weird. Plus, released exclusively for Geek Week, the trailer for Marvel's Thor: The Dark World. Hosted by Stan Lee’s World of Heroes.

Gaming Thursday: A gamer’s paradise, with live play-throughs, videogames in real life, game-inspired original series and much more. Hosted by Machinima and Maker Studios' Polaris.

Fan Friday: Sci-fi-themed cooking, incredible cosplay and impassioned nerd debates as YouTube's biggest fans take center-stage. Hosted by Geek and Sundry.

“We have a lot of heavy YouTube viewing in August, especially amongst the 'Gen C' community so this really is an opportunity to engage with our audience,” says Tiedt.

Produced in conjunction with geek powerhouse Nerdist, Geek Week will showcase more than 100 channels that fans love, unveiling new videos, series premieres and creative collaborations, as well as highlighting some of the best geek videos and shows already on YouTube.

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Melanie White

Melanie White is the Editor of ClickZ, where she has worked since July 2012. White has been with Incisive Media (ClickZ's parent company) since 2009 where she was Deputy Editor/ US Editor for one of the financial risk management titles, International Custody and Fund Administration (later Custody Risk).

In addition, White worked on FX Week where she was a Senior Reporter. She has also worked and contributed to a number of other titles, including The Accountant, International Accounting Bulletin, the New York Post, Independent Magazine (UK), as well as the broadcast title Sunday Live with Adam Boulton at Sky News.

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