According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013.
According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Display Internet ad growth was especially high in the Asia-Pacific (33.2 percent) and Latin America (48.2 percent). Europe saw a growth of 10.4 percent.
According to Nielsen's quarterly Global AdView Pulse report, television is still the top media type for advertising investments and the best way to communicate with customers, with 59 percent media share and 3.5 percent global growth.
Print advertising continues to decline slowly, with spending in magazines and newspapers decreasing in the first quarter at -2.8 percent and -4.7 percent, respectively. But the two media types combined have almost 30 percent media share.
"We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it's worth noting how the placement of ad dollars is shifting over time," said Randall Beard, global head, advertiser solutions for Nielsen, in the press release. "We'll continue to monitor these shifts in media spending and the impact for marketers in the short and long term."
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.