According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013.
According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Display Internet ad growth was especially high in the Asia-Pacific (33.2 percent) and Latin America (48.2 percent). Europe saw a growth of 10.4 percent.
According to Nielsen's quarterly Global AdView Pulse report, television is still the top media type for advertising investments and the best way to communicate with customers, with 59 percent media share and 3.5 percent global growth.
Print advertising continues to decline slowly, with spending in magazines and newspapers decreasing in the first quarter at -2.8 percent and -4.7 percent, respectively. But the two media types combined have almost 30 percent media share.
"We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it's worth noting how the placement of ad dollars is shifting over time," said Randall Beard, global head, advertiser solutions for Nielsen, in the press release. "We'll continue to monitor these shifts in media spending and the impact for marketers in the short and long term."
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.