Home  › Media
Google logo

Google Launches Chromecast Entertainment Device

  |  July 25, 2013   |  Comments

Television plugin to compete with Apple, Sony and Microsoft

Google has launched its latest entry into the smart TV market with Chromecast.

The company says that Chromecast will allow users to connect their sets to a number of premium streaming video services with HD-quality pictures.

The device, which connects to a set's HDMI port, will allow users to connect with video services through multiple devices and to control the player on desktops, notebooks and mobile devices. The Chromecast will debut in the US at $35.

“To help make it easy to bring your favorite online entertainment to the biggest screen in your house – the TV – we’re introducing Chromecast. Chromecast is a small and affordable device that you simply plug in to your high-definition (HD) TV and it allows you to use your phone, tablet or laptop to "cast" online content to your TV screen. It works with Netflix, YouTube, Google Play Movies & TV and Google Play Music, with more apps like Pandora coming soon,” writes Google senior vice president of Android, Chrome and apps Sundar Pichai.

“With Chromecast, we wanted to create an easy solution that works for everyone, for every TV in the house.”

The Chromecast will aim to enter a growing market for home entertainment appliances. The growth of streaming services such as Netflix and Hulu has helped to expand not only a console market dominated by Sony, Microsoft and Nintendo, but also a new crop of dedicated streaming appliances such as the Apple TV and Roku player.

The Chromecast release comes alongside an announcement from Google on a new Nexus 7 tablet. The new device will have a higher resolution and will run the latest version of the company's Android Jelly Bean operating system.

This article was originally published on V3.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Shaun Nichols

Shaun Nichols is the US correspondent for V3.co.uk. He has been with the company since 2006, originally joining as a news intern at the site's San Francisco offices.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...