Home  › Social › Social Commerce
groupon-reserve

Groupon Opens Premium Channel to Mobile

  |  July 31, 2013   |  Comments

Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.

Groupon has extended its new channel for high-end, discounted restaurant reservations to iPhone, with other mobiles soon to follow.

Users of iPhones can now use the Groupon mobile app to book tables at premium restaurants in 10 U.S. cities. The app will also be available on Android and iPad by year's end.

The Reserve Channel, launched earlier this month, allows selected premium restaurants to offer last-minute, unused seats in their establishments to consumers at discounts of up to 40 percent. Unlike Groupon's daily deals, the transactions do not involve vouchers.

As of the end of the first quarter this year, 45 percent of Groupon's transactions in North America were taking place on mobile, the company says, also noting that reservations in general have gone up since the launch of the Reserve Channel on July 1.

"We think the Reserve channel and mobile are very complementary of each other. When you're out and about with your friends looking for something to eat, see, do and buy, you can pull out your mobile device and make a reservation at one of the best restaurants in your city that comes with a discount," says Groupon spokesman Nick Halliwell.

Currently available in Atlanta, Boston, Chicago, Denver, Los Angeles, Miami, New York City, Philadelphia, San Francisco, and Washington, D.C., the Reserve Channel will also be extended to other cities and will include offerings from beauty, product, travel and entertainment brands, spas, salons, and hotels.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Mary Lisbeth  D'Amico

Mary Lisbeth D'Amico is a freelance writer based in Jersey City who frequently covers digital marketing, social media, tech startups, and venture capital. She has contributed to a wide range of publications including The Wall Street Journal, Business Week, Red Herring, and Real Deals. Find her on Twitter at @mldamico.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...