Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead.
Google will officially be retiring the Google+ Local app for iOS on August 7.
While this termination may seem strange from what many would believe is a popular product, it is actually part of a streamlining attempt by Google and an effort to push users to migrate to the Google Maps for mobile app instead.
The Google Maps app already includes all the features in the Google+ Local app, so users won’t be missing any of their favorite features when they transition.
An email from Google notes that users will no longer be able to access the Google+ Local standalone app after August 7, but the app already seems to have been pulled from the App Store, although it isn't clear who removed it. Clicking the link to the local app does redirect users to the Google Maps app now.
On the surface it would seem the Google should continue with the Google+ Local app, simply because of the current user base. However, the user base for the app was extremely small, and was dropping, likely due to people switching to the new Google Maps app.
Fewer than 0.75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June TechCrunch reported via Onavo Insights. By comparison, that number was nearly 35 percent for the Google Maps app. So you consider that all of the Google+ Local features are in Google Maps, it makes a lot of business sense for Google to support that one.
In another App closure, Google is also retiring their Catalogs app as of August 15 for both Android and iOS, but they do plan to continue maintaining the service for U.S. users as a web-based program. There is no reason given for why they have made this change, just simply a notice given in the Google catalogs app.
Google has closed and streamlines many of their products this year, including the most controversial closure of Google Reader earlier this month, but from which spawned the launch of several similar products from competitors, including AOL.
This article was originally published on Search Engine Watch.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT