Home  › Stats › Ad Industry Metrics › Ad Spend
globalspend

Nielsen Study Shows Global Ad Spend Struggling in Q1

  |  August 2, 2013   |  Comments

Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.

Global ad spend continues to have moderate growth on a year-on-year basis, but 2013 has seen an increase in spend for certain sectors. Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report.

Within the sector ad spending for industry, agriculture, and property had the most growth with a 28.7 percent increase globally. The sector now has 11.5 percent share of ad spend, which makes it a major player in global advertising.

Fast-moving consumer goods continued its growth with a 6.1 percent increase for the first quarter. But the financial and automotive sectors were suffering this quarter with ad spend declining by 2.9 percent and 5.1 percent, respectively. In the automotive sector, the commercial vehicles category faced the most extreme decline with a drop by 23 percent. In the financial sector, advertising in investment and savings and card services each fell by 14 percent in the first quarter. The study surmised that these declinations are most likely a result of the struggling economic situation in the Western world.

nielsen-global-ad-spend-2013

In the industry and services sector Asia-Pacific and Latin America regions had the most ad spend, with 22.1 percent and 10 percent growth, respectively.

Latin America led the increase in the fast-moving consumer goods sector with 22.2 percent. Global growth for the sector was helped by the drink subsector, which experienced a 9.7 percent increase, and cosmetics and toiletries, which saw a 5.6 percent increase.

According to the report, global advertising grew just 1.9 percent to $76.6 billion from Q1 2012.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Caitlin Rossman

Caitlin Rossman was Associate Editor at ClickZ until September 2013, where she had been working since 2009. She previously worked as a Copy Editor for The New York Post. Caitlin received her BA in journalism from New York University.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...