Home  › Social › Social Media
siemens-mc2

Siemens Taps Tumblr as Recruitment Tool

  |  August 7, 2013   |  Comments

The Tumblr, The Manager’s Call, invites participants in the Siemens Graduate Program to debate topics like business, workforce and career.

The Siemens Graduate Program, a two-year program aimed at recent college graduates aspiring to careers in management that originated in 1922, has teamed up with social media agency, We Are Social, to launch a global recruitment campaign, The Manager's Call.

The campaign uses Tumblr to identify the "brightest minds" in regions around the world while driving interest in the engineering and electronics conglomerate and positioning the Graduate Program as a "cutting-edge career opportunity for the managers of tomorrow," the agency says.

The Siemens Graduate Program has 220 participants this year.

The campaign, which runs from June to September, aims to create debates across a range of topics such as the future of work, the workforce, business insights and career insights.

Every week includes a different subtopic within these topics, such as Generation Z.

"The specialty of the campaign is it's a global campaign, so every week there's at least one perspective from another continent," says Thomas Hirschmann, account director at We Are Social.

English is the official language of the campaign.

Graduate Program participants can upload posts to Tumblr based on the selected topics each week. Each post is tagged with the writer's location, as well as a hashtag describing the subject, such as #roleofwomen or #socialrevolution.

The campaign is managed by We Are Social, which is represented by "The Manager," a figure that is leading and following the discussions.

Participants are awarded points for commenting, as well as when others like their comments.

Medals are awarded each Sunday to the week's top participants.

At the end of the campaign, those with the most points and medals will have a chance to win a place at an exclusive Q&A session with a Siemens manager and a personal career-coaching session.

According to the agency, the campaign also allows anyone to get involved by introducing a gamification element - users can tap into the discussion via their Facebook logins.

Hirschmann says We are Social has direct monitoring every week and Siemens managers are awarding participants.

"They're very aware of what's going on, so it's a really, really nice way for interested people to get awareness at a very early stage - even before applying for the Graduate Program," Hirschmann says.

It is accessible via a tab on the Graduate Program's Facebook page or on the program's website.

The Graduate Program has 9,300 likes.

Hirschmann says the content streamed on Tumblr is also accessible via Facebook.

The Graduate Program comprises three eight-month work placements at one of Siemens' 1,700 locations with at least one spent outside of the candidate's home country.

"The Siemens Graduate Program is a really old program that originated in 1922 and the idea was that Siemens discovered relatively early that they need to grow the next generation of managers for internal positions and what they did was set up a program to cultivate the next generation of people," Hirschmann says.

Facebook advertising is focused on new graduates and those about to graduate.

"Over the last few years, they learned the behaviors of graduates, youths are changing. They're more into social," Hirschmann says. "Using this platform, they decided to use the social web as a recruitment tool."

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Lisa Lacy

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...