Google Integrates Three Tools Into New Display Planner
Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.
Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.
Google AdWords has launched the Google Display Planner, which is a combination of three long time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place, with the convenience of being built into the AdWords platform.
To help make the transition to the new Google Display Planner easier for advertisers currently using the Google Ad Planner, they have also created a help guide for those familiar with the Ad Planner make the change to the new Display Planner. It includes everything from how to access the tool to creating and saving media plans within the tool.
They also have a webinar for the Google display planner, but unfortunately it’s not occurring for a month and a half. But, if you plan to use the display planner, you might want to sign up now so you don’t forget.
If you’re currently using the Contextual Targeting Tool or the Placement Tool, Google will be retiring them within the next three days. The Google Ad Planner will be deprecated sometime in early September. Clients using the Google Ad Planner should export any existing media plans and site lists before it gets deprecated.
Google has been streamlining the many tools they provide for AdWords advertisers in order to give more tools in the same place, to make it easier for advertisers to find them, and to integrate them with within accounts to make importing and exporting data easier. Earlier this year, they launched the new AdWords Keyword Planner, which combined the AdWords Keyword Tool and Traffic Estimator.
This article was originally published on http://searchenginewatch.com/sew/news/2286997/google-integrates-3-tools-into-new-display-planner.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...
View articleGoogle is on course to make more than $70bn in revenue this year, and much of that number will be generated by its insanely successful ...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleContent scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View articleWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...
View article