Google AdWords Display Planner

Google Integrates Three Tools Into New Display Planner

  |  August 6, 2013   |  Comments

Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner.

Google AdWords Display PlannerGoogle AdWords has launched the Google Display Planner, which is a combination of three long time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place, with the convenience of being built into the AdWords platform.

To help make the transition to the new Google Display Planner easier for advertisers currently using the Google Ad Planner, they have also created a help guide for those familiar with the Ad Planner make the change to the new Display Planner. It includes everything from how to access the tool to creating and saving media plans within the tool.

They also have a webinar for the Google display planner, but unfortunately it's not occurring for a month and a half. But, if you plan to use the display planner, you might want to sign up now so you don't forget.

If you're currently using the Contextual Targeting Tool or the Placement Tool, Google will be retiring them within the next three days. The Google Ad Planner will be deprecated sometime in early September. Clients using the Google Ad Planner should export any existing media plans and site lists before it gets deprecated.

Google has been streamlining the many tools they provide for AdWords advertisers in order to give more tools in the same place, to make it easier for advertisers to find them, and to integrate them with within accounts to make importing and exporting data easier. Earlier this year, they launched the new AdWords Keyword Planner, which combined the AdWords Keyword Tool and Traffic Estimator.

This article was originally published on Search Engine Watch.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jennifer Slegg

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...