Google AdWords has launched the Google Display Planner, which is a combination of three long time AdWords tools: the Contextual Targeting Tool, Placement Tool, and Google Ad Planner. Its goal is to give advertisers the tools in one place, with the convenience of being built into the AdWords platform.
To help make the transition to the new Google Display Planner easier for advertisers currently using the Google Ad Planner, they have also created a help guide for those familiar with the Ad Planner make the change to the new Display Planner. It includes everything from how to access the tool to creating and saving media plans within the tool.
They also have a webinar for the Google display planner, but unfortunately it's not occurring for a month and a half. But, if you plan to use the display planner, you might want to sign up now so you don't forget.
If you're currently using the Contextual Targeting Tool or the Placement Tool, Google will be retiring them within the next three days. The Google Ad Planner will be deprecated sometime in early September. Clients using the Google Ad Planner should export any existing media plans and site lists before it gets deprecated.
Google has been streamlining the many tools they provide for AdWords advertisers in order to give more tools in the same place, to make it easier for advertisers to find them, and to integrate them with within accounts to make importing and exporting data easier. Earlier this year, they launched the new AdWords Keyword Planner, which combined the AdWords Keyword Tool and Traffic Estimator.
This article was originally published on Search Engine Watch.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.
December 12, 2013
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